sell your music Globally Online
This brand is a network of industry personnel available to market the music of determined, serious and quality artists who are encouraged to sign up for free to make yourself available to the networks community of fans, musicians and businessmen/women.
Marketing Music In Our New Age
Music Marketing is an essential and yet often overlooked aspect of the music business nowadays - neglected not least of all by artists themselves - today’s industry suggests you can get further with a bad song marketed well than a good song marketed badly.
So what kind of artist are you? Do you aim for No.1 on the charts and keeping your music in tune with mainstream trends or do you occupy your own small corner of the industry with a quality-over-quantity support base? Today's industry is an ocean of fascinating talents of all kinds - but it’s an ocean nonetheless, which means the business of marketing is more important than ever.
What’s Music Marketing?
It’s strategically sharing your music, in a nutshell. Marketing your music is an ongoing process that consistently builds and nurtures your identity and support-base. The on-going struggle of an ever-growing number of musicians is testimony to how crucial methods of sharing/marketing your music are.
So, how can you manage how you're perceived? It depends on who by. Ensuring your music is perceived positively tends to be difficult when promoting a lo-fi rap album to a death-metal scene. Once you know and understand your product (you and your music), you’ll make easier determining who your audience is - which is another aspect commonly neglected by artists.
With the tools of online marketing today your audiences who engage most with you can be tracked, hunted and recycled - with the aim of providing them with enough value to convert them to true and permanent supporters over time. Without marketing in general you risk a disloyal fanbase, missed opportunities, failure to adapt to ever-changing times, an unclear idea of where you are and where you're going, absence from the centre of affairs, just to name a few!
In being part of this brand, you’ll come to realise new ways of marketing yourself and creating additional value when selling your music - it’s simply a networking community based on mutual benefit in membership.
Signing up with your email here is to make yourself available to a growing network of driven individuals who you can turn to when experiencing inevitable difficulties. Here you’re encouraged and assisted in handling your music business independently like the music entrepreneur in this new age.
Help build a community for today’s artists by signing up with your email and be kept up-to-date on what’s required to market your music effectively today.
Sign up to this network with your email and get in touch to discuss your marketing position and requirements, determine your direction and find out about the processes.
Who handles your copyrights management and securing of ownership upon distribution? Hopefully you register with PRS/online publishers and the like. In the case that your music is used abroad, ensure that you've secured rights in sub-publishing (foreign publishers). Ensure you receive every penny you are owed!
Social Media Campaigns
Utilise all of your social media platforms more for creating culture for supporters to follow to ensure you’re driving traffic to your work and products than for pushing for music sales. By joining this brands network, you'll develop new and outstanding ways to gain exposure, obtain leads and custom, drive your music sales and more. See to it that your online presence is impeccable.
Email marketing will build your contact list, support base and increase the quality and value of your content. This is a great way to nurture your fanbase and add value to your brand while keeping engagement and interaction consistently active.
Engaging Your Audience
Ensure on all channels and platforms you use that you’re tracking your individual audience members. Concern yourself with them and know their demographics/characteristics in order to provide the highest quality value. After all - it’s not about you, it’s about the value you can offer others - how much value can you provide that will benefit them?
Business Content Management
When you create content online, whoever you are as a person will be projected in how your brand is perceived, that's why it's important that your content is a genuine product of you. As a business (and remember, being an artist is a business), being part of this network will assist and inspire unique ways to plan, organise and manage your on-going content.